May 4, 2016
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]
January 5, 2016
B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.