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June 23, 2015May 30, 2019Leadership Communications, Marketing, Strategic Communications

Win New Business With Irresistible Proposals

Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

January 14, 2014May 30, 2019Content Marketing, Strategic Communications

Sell With Words: 10 Tips

Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]

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