Leadership CommunicationsMarketingStrategic Communications

Win New Business With Irresistible Proposals

Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target.

Use these proven tips to create irresistible business proposals and win new business:

1. Think of your reader first
Make it easy for decision makers to choose you. Use client-centric messaging to prove you meet their requirements, which may include RFP compliance. Make your proposal highly readable by including images with concise, high-impact captions to quickly tell your company’s story in the most flattering light.

2. Have a plan
Set clear deadlines to understand the prospect’s needs, ask questions, reach out to experts, develop win themes, write all the copy and revise the proposal. Enforce deadlines to ensure there’s sufficient time at the end for editing and perfecting.

3. Use your resources
Enlist the help of internal subject matter experts whose existing knowledge will save you time, effort and money. Add specific relevant examples, anecdotes and images of how your company’s experience exactly matches the opportunity you’re pursuing.

4. Think of the big picture
Know what your prospect needs and how your offering compares to the competition. Use SWOT analysis as a basis for the messaging for your entire report, as well as each section, to articulate why your company is the best option.

5. Mind the details, too
Proofread with care to look your best. Also, if you used the input of several subject matter experts, strive to edit their input to appear like a single, authoritative voice.

Applying these tips can help you make a powerful impression, win more business and generate more revenue.

What other tips do you use to create compelling business proposals?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com


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