Private Label Gains Power
Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]
Tag: store brands
Private Label Power
The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]
Why Private Label’s Hot
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]