Tag: TV

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]

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Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because Super Bowl LV is a massive, global spectacle featuring: – Brady vs. Mahomes– DoorDash vs. Uber Eats– Bud Light vs. Stella Artois Before you tune in, see how brands are duking it out […]

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