E-Commerce as Entertainment
May 26, 2021
E-commerce and entertainment keep converging.
Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur.
Media assets can help retailers:
🔹 Extend their marketing reach
🔹 Embed their offerings into our everyday habits
🔹 Personalize marketing to fuel e-commerce sales
🔹 Reduce acquisition costs
🔹 Maximize lifetime value per customer & loyalty
The fusion of e-commerce and entertainment suggests vibrant content and influencers will play a bigger role in digital marketing.
How else are retail and entertainment overlapping this year?