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E-Commerce as Entertainment

E-commerce and entertainment keep converging.
Today Amazon announced itโ€™s buying MGM Studios, as the line between merchandise and media consumption continues to blur.

Media assets can help retailers:

๐Ÿ”น Extend their marketing reach
๐Ÿ”น Embed their offerings into our everyday habits
๐Ÿ”น Personalize marketing to fuel e-commerce sales
๐Ÿ”น Reduce acquisition costs
๐Ÿ”น Maximize lifetime value per customer & loyalty

The fusion of e-commerce and entertainment suggests vibrant content and influencers will play a bigger role in digital marketing.

How else are retail and entertainment overlapping this year?

Livestreaming Enlivens Retail
Amazon Gets Intimate

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