E-Commerce as Entertainment

E-commerce and entertainment keep converging.
Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur.

Media assets can help retailers:

? Extend their marketing reach
? Embed their offerings into our everyday habits
? Personalize marketing to fuel e-commerce sales
? Reduce acquisition costs
? Maximize lifetime value per customer & loyalty

The fusion of e-commerce and entertainment suggests vibrant content and influencers will play a bigger role in digital marketing.

How else are retail and entertainment overlapping this year?

Livestreaming Enlivens Retail
Amazon Gets Intimate