What happened in retail in Q2?
A dizzying amount of change.
What’s up:
🔺 Tariffs
🔺 AI adoption
🔺 China retail moves
🔺 Sports as a retail growth area
What’s down:
🔻 Jobs
🔻 The status quo
Scroll through all the top retail trends from Q2 and you’ll see glimpses of global systemic restructuring.
What’s also notable is the overlap among many of these trends, such as (but not limited to):
🔸 AI affects job cuts
🔸 Job cuts and slower job growth are due in part to tariffs
🔸 Tariff threats led China’s retail players like Temu to cut U.S. advertising spend
What Q2 2025 retail trends would you add?
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Related:
2025 Retail PEST Analysis – report
2025 Retail PEST Analysis – video
Fan Power = Retail Power – short video
AI Permeates Retail Categories – report
Tariffs Change Consumer Habits – short video
