⚾📣 Live sports are advertising gold
Tomorrow the Toronto Blue Jays host the LA Dodgers for Game 1 of the World Series.
Earlier this month, the NHL and NBA started their regular seasons, so it’s the perfect time to examine the link between live sports and advertising.
🛍️ FANS & BRANDS FUEL RETAIL GROWTH
We already know that live sports help retailers sell products across categories like:
🍕 Foodservice
🥑 Grocery/CPG
🍺 Adult beverages
🧢 Apparel
Live sports also drive B2B revenue, as they help retailers sell advertising to brands that want to reach sports fans.
Massive crowds in sports venues, and watching at home or in bars and restaurants, mean more eyeballs for brands that span retail categories (like those shown in the infographic).Brands use localized marketing across and retail media touchpoints to target specific teams and resonate with their passionate fan base.
💰 BIG LEAGUES ATTRACT BIG BUCKS
In the Jays’ case, it isn’t just Toronto fans who hope they snag their first World Series championship since 1993 – all of Canada is rooting for them.
“We’re the only team that has the following that we do and the viewership that we do.”
~ John Schneider, Manager, Toronto Blue Jays
(whose profanities give me life)
No matter which league is your favorite, live sports represent a welcome opportunity for brands and retailers to grow by connecting with and converting consumers.
What brands spring to mind when you think of live sports?
#retail #ecommerce #sports #media
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