Endemic vs. Non-Endemic Brands in Retail Media

By Lisa GollerBrand, CPG, Marketing, Retail, Strategy

#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media

Brands are positioning themselves along our shopping journey.

Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time.


What’s the difference?

🛍 Endemic brands sell their offerings through retailers with whom they advertise

📣 Non-endemic brands don’t sell their offerings through retailers with whom they advertise


Retailers’ rich loyalty data and shopper insights can help brands decide where to invest their ad dollars.

Targeting shoppers can be easier for endemic brands, as their desired audiences overlap with retailers’.

Non-endemic brands can expand their reach by aligning with consumers’ lifestyles and habits. They can influence consumers by building a presence across omnichannel destinations where they already spend time.


What would you add?
#retail #ecommerce #media #advertising