Strategy – Page 3 – Lisa Goller Marketing | B2B content for retail tech growth

September 12, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]

September 11, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry […]

September 8, 2023August 4, 2024Change Management, Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]

September 7, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Measurement, Retail, Retail Media, Strategy

CTV Shakes Up Retail Media

#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]

September 6, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Why Grocery is a Retail Media Magnet

#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]

September 1, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media is All About the Data

#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]

August 31, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Goes Full Funnel

#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]

August 29, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]

August 28, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]

August 15, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]

August 11, 2023August 4, 2024CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Glossary

#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]

August 10, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]

June 26, 2023August 4, 2024Retail Trends, Strategy

Top Retail Trends in Q2 2023

What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]

June 20, 2023August 4, 2024Retail, Strategy

Retail Power in June 2023 – Porter’s 5 Forces

Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of […]

June 12, 2023August 4, 2024Retail, Strategy

2023 Retail PEST Analysis Mid-Year Review

What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]

June 7, 2023August 4, 2024Retail, Strategy

Look How Far Amazon Has Come

Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]

May 31, 2023August 4, 2024Retail, Strategy

Look How Far Target Has Come

Look how far Target has come! Since the pandemic started, Target has invested in delighting customers with: 🎯 Shop-in-shop excitement🎯 E-commerce efficiency🎯 […]

May 23, 2023August 4, 2024Retail, Strategy