Tag: authentic

10 Qualities of Winning Entrepreneurs
November 27, 2015
In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several recurring themes, including personal qualities that underpin business growth and prosperity. Based on their feedback, here are 10 of the most common qualities among winning entrepreneurs: Focused: They know why they launched their […]
7 Ways to Block Your Rivals’ Shots
October 14, 2014
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors and omissions happen. When they do, your competitors may act like goons and attack your brand. To defend your company, you need strategic communications practices. It’s like having a superstar goalie on your […]
Create a Competitive Content Strategy
September 30, 2014
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]