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Tag: B2B

July 15, 2026July 16, 2026*Lead Generation, *Thought Leadership, AI, Change Management, Community, Content Marketing, Leadership Communications, Marketing, Social Media, Strategic Communications

2026 LinkedIn Cheat Sheet

Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]

July 10, 2026July 10, 2026*Lead Generation, AI, Change Management, Community, Content Marketing, Marketing, Social Media, Strategic Communications, Strategy

What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]

July 9, 2026July 9, 2026AI, Case Studies, Community, Content Marketing, Leadership Communications, Marketing, Measurement, Retail, Retail Media, Social Media, Strategic Communications, Strategy

CASE STUDY – Community Management & Engagement Leadership

BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]

July 9, 2026July 9, 2026AI, Case Studies, Content Marketing, Marketing, Retail, Strategy

CASE STUDY: B2B Thought Leadership for Growth Marketing Wins

BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]

June 29, 2026July 9, 2026*Thought Leadership, Case Studies, Leadership Communications, Marketing, Retail, Strategic Communications, Strategy, Tech

CASE STUDY: B2B Launch Success + Thought Leadership Program

Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]

April 23, 2026July 10, 2026*Lead Generation, *Thought Leadership, Marketing, Social Media, Strategy

How to Win on LinkedIn in 2026

📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]

March 15, 2026May 7, 2026AI, Change Management, Retail, Retail Media, Retail Trends, Tech

2026 Retail Tech Trends

What are this year’s hottest retail tech trends? 🤖 AI supercharges process efficiency📣 Retail media makes a specific change to fuel growth💋 […]

January 30, 2026May 7, 2026*Thought Leadership, AI, CPG, Retail, Strategy, Tech

Amazon Strategy Matrix

📈 Amazon eyes the B2B prize. This week we saw a big hullabaloo on LinkedIn and in the media about the closure […]

January 29, 2026May 7, 2026AI, CPG, Customer Experience, Retail, Sports, Strategy, Tech

Why Just Walk Out is Winning

Need for speed boosts Just Walk Out’s popularity. Demand will continue to grow for Amazon’s Just Walk Out technology because it solves […]

January 6, 2026July 9, 2026Community, Retail, Retail Media, Retail Trends, Strategy

Grateful for this recognition & the journey

🎉 Thrilled to be named a Top Retail Expert for the 3rd year in a row. Huge thanks to: 🌟 RETHINK Retail […]

October 26, 2025May 7, 2026AI, Change Management, Retail, Tech

OpenAI’s Retail Collaborations

🎉 The retail party’s at OpenAI! Look at how many major retail players are collaborating with the AI giant. It’s no wonder, […]

September 19, 2025May 8, 2026Retail, Strategy, Tech

Retail & Tech Giants Align 2025

Even competitors collaborate. Yesterday’s news of the expansion of Amazon Multi-Channel Fulfillment (MCF) further shows how retail and tech giants are working […]

May 11, 2025May 8, 2026Marketing, Retail, Sports

Sports Fuel Retail

🏀 Sports ignite retail growth. 🏒 As playoff season sparks passion among hockey and basketball fans, it’s the perfect time to examine […]

April 27, 2025July 9, 2026Retail, Strategy

2025 Retail Revenue Drivers

12 ways retailers and brands are growing their revenue in 2025

It’s time to grow the top line. 📈 As tariffs and inflation erode margins, retailers and brands of all sizes are looking […]

April 13, 2025May 8, 2026Marketing, Retail

B2B Content With Sizzle

2025 has rattled retail and marketing teams. No matter what’s going on in the economy, 3 things are certain: 📣 You have […]

February 17, 2025May 8, 2026Retail, Strategy

Retaliatory Tariffs Rattle Retail

You can’t spell retaliatory without retail. 🇨🇦 🇺🇸 What happens when a warm, mutually-beneficial trade relationship turns rocky? We’re already seeing hints […]

November 16, 2024February 28, 2025Retail, Strategy, Tech

Retail & Tech Giants Align

Retail and tech leaders are entwined. While far from exhaustive, this high-level view of retail and tech giants shows how many of […]

October 27, 2024February 28, 2025AI, Retail

AI Permeates Retail Categories

Across categories, AI permeates retail. Welcome to this first installment of a 3-part series on how artificial intelligence is revolutionizing the retail […]

October 14, 2024February 28, 2025Marketing, Retail

B2B Marketing in 2025

📣🛍 Which marketing trends will shake up retail in 2025? We’ve already started to see: 📅 Retail events come roaring back📱 Digital […]

September 22, 2024May 7, 2026Retail, Strategy

Q3 2024 Top Retail Trends

What happened in retail in Q3? What’s up: 🔺 Investment in stores🔺 Retail media maturity🔺 AI’s ubiquity (& much more) What’s down: […]

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