CASE STUDY: B2B Launch Success + Thought Leadership Program

By Lisa Goller*Thought Leadership, Case Studies, Leadership Communications, Marketing, Retail, Strategic Communications, Strategy, Tech

Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the long term with thought leadership that established the company as the leading expert in their niche.

BUSINESS ISSUE:

After years of slower growth, a retail tech client invested in my marketing services to reinvigorate brand awareness tied with a B2B launch. The CEO hired me as a fractional marketing lead for a robust program of strategic communications.

APPROACH:

✅ Conducted an audit of recent marketing efforts and performance, to pinpoint priorities and growth opportunities.

✅ Prepared a holistic marketing strategy for the launch (thought leadership, influencer marketing, social media management, strategic advertising campaigns and media relations).

✅ Established the marketing infrastructure, thought leadership content cadence and detailed project management action plan for a steady digital presence to sustain retail industry interest and praise well after the launch.

RESULTS:

⭐ Achieved a top 10-15% of B2B thought leadership campaigns on LinkedIn for a client launch.
⭐ Secured national media coverage tied to the launch.
⭐ Evolved from low brand awareness to the category leader in this retail technology niche, especially in the US and Canadian retail industry.
⭐ Growth included engagements with a top 10 retailer, plus retail events seeking proven thought leaders.
⭐ Continued engagement and audience growth due to the proven, steady strategic communications program that improves SEO, GEO and social media performance.
⭐ Despite a lean team and modest budget, my client is seen as the pre-eminent leader in their niche.

Do you need support for an upcoming launch or thought leadership for brand credibility across AI platforms?  

Connect with me to see how my proven processes can help you, too.

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