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Tag: consumers

September 1, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media is All About the Data

#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]

August 28, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

February 6, 2022August 4, 2024Retail, Retail Trends, Strategy

Retail 2022 – Porter’s 5 Forces

Who has retail power? Market volatility continues to shift power across global retail players. Key success factors in 2022 include: ⭐️ Agility⭐️ […]

April 11, 2021April 11, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]

March 28, 2021August 30, 2021Change Management, CPG, Industry Research, Retail, Small Business, Tech

Porter’s 5 Forces: Retail 2021

Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, […]

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