Who has retail power?
Market volatility continues to shift power across global retail players.
Key success factors in 2022 include:
⭐️ Unique offerings
⭐️ Omnichannel excellence
⭐️ Robust partnerships, including tech and logistics
Using Porter’s 5 Forces as a framework, let’s see how today’s market factors affect retail stakeholders and the sources of their comparative power.
Which force do you think is most powerful in retail today?