Tag: corporate
5 Ways to Tell Your Company’s Story
July 29, 2014
Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over investors, inspire employees and earn customer loyalty. That’s because stories are more memorable than straight facts, and they engage the audience’s head and heart. Here are five creative ways to tell your business’ […]
Objective Clarifier Tool
September 5, 2013
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear objectives. Use these questions to create results-oriented communications: Briefly describe the business challenge/opportunity What does success look like? List your corporate objectives (e.g. vision, strategic objectives) List your communication objectives (ensure they are […]