Tag: football
Super Bowl LV Marketing
February 7, 2021
It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because Super Bowl LV is a massive, global spectacle featuring: – Brady vs. Mahomes– DoorDash vs. Uber Eats– Bud Light vs. Stella Artois Before you tune in, see how brands are duking it out […]
99 Ways to Score a Marketing Touchdown
February 5, 2017
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]
5 Ways Football Helps You Win in Business
January 27, 2015
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review lessons from the football field and apply them in the boardroom. Use these football-inspired strategic communications tips to crush your competition: Stadium = Marketplace: How well do you understand – and deliver – […]
Teamwork as a Competitive Advantage
June 9, 2014
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how to win. Effective communication among teammates – on the soccer pitch or in the boardroom – can increase productivity, heighten morale and improve efficiency. Use these communication tips to turn your team into […]