Tag: football

99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

Continue Reading

5 Ways Football Helps You Win in Business

Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review lessons from the football field and apply them in the boardroom. Use these football-inspired strategic communications tips to crush your competition: Stadium = Marketplace: How well do you understand – and deliver – […]

Continue Reading

Teamwork as a Competitive Advantage

This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how to win. Effective communication among teammates – on the soccer pitch or in the boardroom – can increase productivity, heighten morale and improve efficiency. Use these communication tips to turn your team into […]

Continue Reading