Tag: Gen Z
Know Your Audience
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
8 Reasons Workers Embrace Freelancing
October 27, 2016
Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The benefits of pursuing a freelance path can include: 1. Freedom: Gain autonomy and be your own boss. As long as you get your work done, you can go for a mid-morning jog or […]