Gen Z – Lisa Goller Marketing | Strategy | Content

May 31, 2023August 4, 2024Retail, Strategy

Look How Far Target Has Come

Look how far Target has come! Since the pandemic started, Target has invested in delighting customers with: 🎯 Shop-in-shop excitement🎯 E-commerce efficiency🎯 […]

May 23, 2023August 4, 2024Retail, Strategy

Look How Far Walmart Has Come

Look how far Walmart has come! Since 2020, Walmart has shown strategic agility by adapting to consumers’ needs, competitors’ moves and market […]

April 26, 2022August 4, 2024Retail, Retail Trends

Living Large: 2022 Luxury Trends

Bank on swank … Even as inflation soars, luxury shoppers still pamper themselves by investing in upscale brands. More notable trends: 🛍 […]

October 12, 2021October 12, 2021Strategy

Walmart’s Partnerships Boost Retail Power

Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, helping Walmart align with urgent market trends. Investing in tech […]

June 26, 2017June 4, 2019*Lead Generation, Content Marketing, Customer Experience, Marketing, Social Media, Strategic Communications

Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]

October 27, 2016May 30, 2019Content Marketing, HR Communications, Industry Research, Marketing, Small Business, Uncategorized

8 Reasons Workers Embrace Freelancing

Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The […]