5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Tag: Lisa Goller
Speak the Language of Retail Media
Is retail media jargon foreign to you, too? It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms. […]
Endemic vs. Non-Endemic Brands – VIDEO
🔥 What’s hot in retail media in 2024? An emerging trend in retail media the growth of non-endemic brands. Walmart recently made […]
On-Site vs. Off-Site Retail Media – VIDEO
Brands are following consumers along the shopper journey. They’re buying retail media ads to reach shoppers and influence their purchase decisions. 🎬 […]
Online vs. Offline Retail Media – VIDEO
📣🛍 Retail media helps brands follow consumers along their omnichannel journey. Yet many people think retail media strictly relates to digital ads. […]
Retail Media is on Fire! – VIDEO
Retail media is on fire! In this new video series, we’ll cover retail media basics then highlight leading players, top trends and […]
Mobile vs. Laptop Shopping
📱 Does mobile make us more impulsive? Compared to shopping on laptops, shopping on our smartphones can be a different experience. It […]
2024 Retail Tech Trends – VIDEO
Which tech trends are exploding in global retail? 🎬 Watch to see which innovations are fuelling growth, driving efficiencies and keeping up […]
Retail Ecosystems Integrate
Welcome to the third and final installment of the 2024 Retail Strategy Trends series. 🌟 We examine how retail ecosystems – industry […]
Media Becomes the Store
In part 2 of this 3-part series on 2024 Retail Strategy Trends, we examine how media is becoming the store. 🛍 To […]
Retail TECHonomics
Welcome to part 1 of the 3-part 2024 Retail Strategy Trends series. The first trend we’ll examine is retail TECHonomics. 💰 Years […]
AI in Retail – VIDEO
Why is AI everywhere in retail? 🎬 Watch this video to see which market factors (like margin pressures) have fuelled demand for […]
Thank you! Milestone video
🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]
Are Brands Ignoring the 50+ Crowd?
Are brands neglecting consumers aged 50+? 📈 According to Harvard University, just over 34% of the U.S. population is 50 or older […]
Private Label Power VIDEO
Private labels, private brands, store brands, owned brands … Whatever you call them, they’re soaring in popularity right now. 📈 In the […]
2024 Retail PEST Analysis Highlights
What’s really shaping retail strategy this year? 🎬 Watch this review of my 2024 Retail PEST Analysis from January to see which […]
What retail trends dominated Q2?
What happened in global retail in Q2? 📺 Watch this short video for a glimpse of retail patterns that stood out in […]
Q2 2024 Top Retail Trends
What happened in retail in Q2? What’s up: 🔺 Private label love🔺 AI spices up grocery🔺 The retail party is still in […]
Mid-Year Review – 2024 Retail PEST Analysis
What factors shape 2024 retail strategy the most? So far this year, certain market factors have had a greater impact on retail […]
Private Label Gains Power
Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]