Tag: mobile

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time to examine China’s growing influence on global e-commerce. Many retail tech investments we’ve seen in North America and Europe over the past year have been common for years in China. These innovations are […]

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9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus pandemic has sparked soaring demand for technology. The accelerated adoption of these innovations reflect 3 major trends: 1. PERVASIVE CHANGE Technology investments are revolutionizing the retail, healthcare, education, automotive, finance and fitness industries, […]

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Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]

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6 Tech Trends Affecting Your Marketing Team in 2016

(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of tech-driven marketing. And so should you. To compete effectively, your marketing team needs to stay up-to-date on tech innovations — and how they impact your communications with customers and prospects. To compete successfully […]

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Infographic: 5 Disruptive Retail Trends in 2016

B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.

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Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]

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