Latin America’s e-commerce market is muy caliente.
In this final post in a series on global e-commerce, we look at how e-commerce is rapidly evolving across the Western hemisphere.
Three of the 10 fastest-growing retail e-commerce markets in 2022 are in Latin America:
Favorable market conditions in Latin America include:
– Pervasive adoption of smartphones
– A young, digitally-savvy audience
– Enthusiasm for mobile shopping
According to reports, Walmart is investing more in Mexico, and Amazon has its eye on Chile and Colombia.
As online shopping grows in popularity, expect to see the growth of profitable revenue streams like retail media and logistics across Latin America.
Why else is Latin America a rising star in global e-commerce?
Coming soon: We’ll switch to risk management like retail’s rise in theft.