Tag: open

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]

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Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]

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Be a Content Marketing Rock Star

Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content marketing best practices can help you achieve all these goals. Content includes any communication your organization shares, including articles, blog posts, e-books and videos. According to the Content Marketing Institute, 93% of B2B […]

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