Tag: shopping

E-Commerce Fuels Stores’ Evolution

What’s in store? E-commerce’s influence. Online shopping growth has forced retailers to transform their brick-and-mortar stores into omnichannel assets. As e-commerce catapults forward, global retailers are collaborating with tech and logistics partners to deliver omnichannel: – Speed;– Agility; and– Convenience (Notice how many grocery and big box retailers are showing omnichannel resilience.) How else have […]

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Virtual Try-Ons: Try Before You Buy

Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in virtual try-ons that superimpose products on our bodies. Virtual try-ons modernize marketing across retail categories, as consumers now expect: Digital convenience; Personalized experiences; and Tantalizing, highly-visual marketing From blonde highlights to bling, here’s […]

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2021 Retail Acquisitions

Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what Selz– Walmart’s Thunderstruck– ASOS wants its diverse assortment to be a HIIT. (I’ll show myself out.) TRENDS: – Health & wellness– Value & luxury tiers boom– Big retailers connect with small brands BIG […]

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Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and e-commerce to make shopping more exciting and interactive. Already pervasive and popular in China, social commerce is taking off in North America by bringing the mall to popular social platforms during the pandemic. […]

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Amazon Gets Intimate

Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is the best date ever. Think about it, people: they’re seductive ninjas, subtly applying the 5 Love Languages (Gifts! Movies! Dinner!) to make us swoon. (Personally, I can’t wait until I can say, “Alexa, […]

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E-Commerce Gets Spicy!

Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for its collaboration with the launch of Facebook Shops, a social commerce platform that merges social media and shopping. WHY NOW? Now is the *perfect* time for these alliances because: Many consumers remain homebound […]

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Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The retailer boasts thousands of stores, robust e-grocery and enticing everyday low prices. Also, it’s not humanly possible to leave a Walmart store without spending at least $100. Is that enough to win in […]

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Infographic: 5 Disruptive Retail Trends in 2016

B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.

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