Category: *Lead Generation

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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The Power of Voice

Consumers are certainly getting vocal. As shopping continues to evolve from brick-and-mortar stores to computers to smartphones and, now, to voice-activated devices like Amazon Echo, conversational commerce is gaining popularity due to its ease, allowing us to shop using just our voice. And as a result, recent studies predict:   1.8 billion people will use […]

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7 Retail Trends That Will Dominate 2018

If you thought retail was hot in 2017, you are correct. And this sector is poised to get downright sultry in 2018. This year, several technology trends are already dominating headlines, proving retail and tech have become enmeshed. All of this year’s top trends focus on making retail strategies more customer-centric, including knowing customers more […]

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2017 Retail Trends Roundup

At the beginning of 2018, I revisited my predictions of 6 trends that will reinvent retail in 2017 to see whether they actually came true. This review shows retailers and suppliers proof of industry trends, so they can feel more certain of market influences, and address them in their 2018 business strategies. Here are my […]

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Retail Gets Phygital: Part 2

In the U.S. and around the world, e-commerce continues expanding its influence. According to the National Retail Federation, online and other non-store sales grew more than 10% compared to this time last year.1 That strong growth helps explain why more brick-and-mortar retailers want to get in on the e-commerce action. Recent global headlines have focused […]

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Retail Gets Phygital: Part 1

To win in retail, more online retailers are realizing that only having a popular e-commerce website will no longer suffice. Leading online retailers understand they now need a ‘phygital’ presence – physical stores to complement their digital offerings – to meet shoppers’ omnichannel expectations. Amid today’s relentless retail disruption, savvy retailers are investing in delivering […]

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Hemp-Based Wellness Goes Mainstream

Hemp is hot – and its soaring popularity impacts multiple retail markets. No longer associated with Cheech and Chong or excessive use of the word ‘dude,’ hemp-based products earned $170 million in sales last year, according to market research firm Brightfield Group.1 The U.S. is the largest consumer market for hemp products worldwide, and the […]

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Retailtainment Inspires Shoppers to See What’s in Store

This year, retailers are putting the experience back in ‘customer experience.’ To boost in-store traffic, sales, and favorable word of mouth, U.S. retailers are investing in a blend of shopping and entertainment, or, as they are calling it, retailtainment. A provocative combination, retailtainment gives retailers a refreshing magnetism that pulls shoppers into stores by offering […]

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6 Culinary Trends Spicing Up Grocery

Driven by the need for nourishment and novelty, Americans are passionate about great food. Millennials in particular are fuelling an extreme grocery makeover, as half of these young adults–who represent an eighth of the entire U.S. population–say they are enthusiastic foodies. Each month Millennials spend an average of $797 on groceries, more than any other […]

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12 Ways Small Retail Companies Can Win Big

Small is mighty. Smaller consumer goods suppliers and retailers have an enormous edge in today’s evolving market. For instance, a new report found that Millennials favor small food companies, which have gained market share in 62% of the top 50 packaged food categories.1 In the cosmetics and baby categories, small companies that sell natural and […]

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7 Tech Trends Empowering Shoppers

More than ever, consumers demand to be seen, heard and informed. Today’s increasingly assertive shoppers embrace technology trends that democratize the marketplace and allow them to add their voices to the disruptive and noisy retail sector. Innovation gives shoppers greater power. Deloitte notes, “Empowered by social networks and digital devices, consumers … have become both […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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5 ways to generate B2B leads

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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Be an Octopus

Clients can come from anywhere, so stretch your tentacles all over by networking with diverse groups. Always be ready to grasp new opportunities to connect with others and help them.

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Lead Validation Makes Your Content Marketing More Profitable

(Guest post by Aaron Wittersheim.) Publishing great content gets you very, very, very close to the finish line if your goal is lead generation. However, even with terrific content, many companies and entrepreneurs just can’t seem to cross that finish line and capture a significant number of sales leads. Why not? One problem that cripples […]

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Grow in 2017 (with a 1-Page Marketing Plan)

To achieve growth and profitability in 2017, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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