Category: *Lead Generation

Let’s get visual

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.

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In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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5 ways to generate B2B leads

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Grow your business (with a 1-Page Marketing Plan)

To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation you receive for holiday parties, including professional and industry social events. These networking events are golden opportunities to connect with people, build relationships and strengthen your professional network. Even holiday events you attend […]

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5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]

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The Boardroom is the Best Classroom

Back to school season reminds us that knowledge is power. Throughout our careers, we accumulate valuable knowledge and wisdom, which could benefit others. Yet too often we keep our wisdom to ourselves, locked in our brain and hidden from view. Instead, we could choose to share what we know with a genuine intent to help […]

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Win Big and Fast: 5 Strategic Sales Tips

Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a major new business deal could be the most exhilarating thing to happen to your company. Business development wins can give your company bigger accounts, new direction and greater credibility – and effective sales […]

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Content = Marketing

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Helping is the new selling …

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6 Tech Trends Affecting Your Marketing Team in 2016

(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of tech-driven marketing. And so should you. To compete effectively, your marketing team needs to stay up-to-date on tech innovations — and how they impact your communications with customers and prospects. To compete successfully […]

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5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]

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14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]

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Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]

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Stand Out By Sharing Fresh Insights

There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]

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