How hungry is your audience?
As most companies prepare for a busy Fall, it’s a good time to check if your marketing plan has any content gaps.
For content your audience will devour, match your marketing to their hunger — and your objectives, such as:
? Lead generation
?Thought leadership
? A mix of both
What type of content would you add?
Meaty vs. Snackable B2B Content
![](https://www.lisagoller.com/wp-content/uploads/2021/08/Meaty-vs.-Snackable-B2B-Content.-Lisa-Goller-Marketing.-lisagoller.com_-830x641.png)