Private Label Power VIDEO

Private labels, private brands, store brands, owned brands …

Whatever you call them, they’re soaring in popularity right now.

πŸ“ˆ In the U.S., private labels earned $236 billion in sales in 2023, up 4.7% year-over-year.

πŸ“ˆ In Europe, private labels earned €340 billion (~$370 billion US) in sales in 2023 — a 21% increase compared to 2020.

🎬 Watch how retailers and consumers alike benefit from private label growth.

πŸ› What are your favorite private labels?

Private Label Gains Power
Private Label’s Global Growth

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