THANK YOU! 5000 followers
🎉 5000 LinkedIn followers, baby! (Not too shabby for an introvert.) https://youtube.com/shorts/9QUsAYh4-jI?si=jDz_gz0V6vB5VikD 🤖 Special shoutout to the bots for putting me over […]
Tag: marketing
CASE STUDY: B2B Thought Leadership for Growth Marketing Wins
BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]
CASE STUDY: B2B Launch Success + Thought Leadership Program
Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]
2026 LinkedIn Cheat Sheet
Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]
OpenAI is a Retail Superconnector
OpenAI plays well with others. Just look at how many powerhouse retailers, brands and retail platforms are collaborating with the AI icon. […]
What LinkedIn Wants: Best practices the algorithm rewards
Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]
How to Win on LinkedIn in 2026
📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]
Retail Marketing Gets Super Social
Retail truly is a people business. So, it’s no wonder more retail stakeholders are prioritizing relationships – even amid 2025’s market uncertainty. […]
Sports Fuel Retail
🏀 Sports ignite retail growth. 🏒 As playoff season sparks passion among hockey and basketball fans, it’s the perfect time to examine […]
B2B Content With Sizzle
2025 has rattled retail and marketing teams. No matter what’s going on in the economy, 3 things are certain: 📣 You have […]
Which Super Bowl ads won?
📣 Several ads scored touchdowns during last night’s Super Bowl LIX. OVERALL TRENDSCompared to last year, we saw far more AI and […]
Top Retail Expert 2025
🎉 Grateful to be named a Top Retail Expert again in 2025. ❤️ It has been an honor to learn from, collaborate […]
AI Permeates Retail Processes
Does AI help retail CEOs sleep better at night? It just might, given how this innovation is so versatile, helping to boost […]
B2B Marketing in 2025
📣🛍 Which marketing trends will shake up retail in 2025? We’ve already started to see: 📅 Retail events come roaring back📱 Digital […]
5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Speak the Language of Retail Media
Is retail media jargon foreign to you, too? It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms. […]
On-Site vs. Off-Site Retail Media – VIDEO
Brands are following consumers along the shopper journey. They’re buying retail media ads to reach shoppers and influence their purchase decisions. 🎬 […]
Online vs. Offline Retail Media – VIDEO
📣🛍 Retail media helps brands follow consumers along their omnichannel journey. Yet many people think retail media strictly relates to digital ads. […]
Retail Media is on Fire! – VIDEO
Retail media is on fire! In this new video series, we’ll cover retail media basics then highlight leading players, top trends and […]
Media Becomes the Store
In part 2 of this 3-part series on 2024 Retail Strategy Trends, we examine how media is becoming the store. 🛍 To […]