Tag: marketing

Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. COLLABORATIONSadidas + PelotonFamily Dollar + InstacartGap + WalmartGoogle + ShopifyTarget + AppleWhole Foods + The Weather Channel EXPANSIONBanking services: Amazon, IKEA, WalmartDigital ads: Amazon, Facebook, Family Dollar, Google, Macy’s, WalmartDTC brands: Andie, Harry’s, […]

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E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]

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Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce sales Notice how tech giants and department stores are adding livestreaming to their marketing strategies. Have you ever watched a retail livestream? Related: 2021 Retail Tech Trends2021 Retail Strategy Trends SOURCES: Droesch, Blake. […]

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Fitness Invigorates Retail

Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look and feel good. Most (79%) consumers believe wellness is important; 42% say it’s a top priority, according to McKinsey. See how consumers’ desire for immunity and/or glorious glutes has energized sales of: Equipment […]

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Home Sweet Home

There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic space. See how our homebody lifestyle sparked a cross-category retail boom. Thank you to the brilliant Santosh Kushwaha of Visual Best for designing this stunning infographic. How has your home changed over the […]

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Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because Super Bowl LV is a massive, global spectacle featuring: – Brady vs. Mahomes– DoorDash vs. Uber Eats– Bud Light vs. Stella Artois Before you tune in, see how brands are duking it out […]

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7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, empathy and transparency. Open communication can establish trust among consumers and employees, which makes brands more likely to: Win their business Earn their loyalty Retain top talent. How does your company build brand […]

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Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]

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5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent opportunity to support their C-suites. They can collaborate to ensure their approach to messaging aligns with corporate goals to help their company survive this crisis and reduce risk. This framework can help your […]

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Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?

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4 Simple Ways to Grow Your Business

Proven marketing tips to stand out (even on a small budget!).

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Let’s get visual

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.

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Quit Hiding Your Magic

I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, consider this: Taking the risk to share our experiences can help others. (Helping others also helps you stand out and grow.) What lessons from your own life (whether they’re business or personal) could […]

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In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Break through the digital clutter …

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Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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