Tag: marketing

April 26, 2022April 26, 2022Retail

Living Large: 2022 Luxury Trends

Bank on swank … Even as inflation soars, luxury shoppers still pamper […]

January 2, 2022January 2, 2022Strategy

2022 Retail PEST Analysis

What factors will influence retail strategy this year? Overarching themes in this […]

December 12, 2021December 21, 2021Strategy

Shopify’s Pandemic Partnerships

Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed […]

December 5, 2021December 5, 2021Strategy

Instacart’s Pandemic Partnerships

Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery […]

December 2, 2021December 2, 2021Strategy

Walmart’s Pandemic Partnerships

Walmart’s been busy hooking up. Collaborations keep strengthening the retail giant’s competitive […]

November 1, 2021November 2, 2021Strategy

Target SWOT Analysis

Target is doing so many things right. Differentiating factors include: ⭐️ Happy, […]

October 18, 2021October 18, 2021Industry Research, Strategy, Tech

Ultra-Fast Food

10-minute grocery delivery? The market for instant home delivery is booming in […]

October 12, 2021October 12, 2021Strategy

Walmart’s Partnerships Boost Retail Power

Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, […]

August 23, 2021August 23, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications, Tools & resources

Meaty vs. Snackable B2B Content

How hungry is your audience? As most companies prepare for a busy […]

June 21, 2021June 21, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail. Let’s see how these 2021 […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as […]

May 24, 2021May 25, 2021Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact […]

May 16, 2021May 25, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Fitness Invigorates Retail

Health drives global retail growth. The $1.5 trillion global wellness market boasts […]

March 21, 2021March 21, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Home Sweet Home

There’s no place like home. A full year of working, learning and […]

February 7, 2021February 7, 2021Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market […]

November 18, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Strategic Communications

Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) […]

September 26, 2019January 9, 2021Uncategorized

4 Simple Ways to Grow Your Business

Proven marketing tips to stand out (even on a small budget!).