B2B Content With Sizzle
2025 has rattled retail and marketing teams. No matter what’s going on in the economy, 3 things are certain: 📣 You have […]
Tag: marketing
Which Super Bowl ads won?
📣 Several ads scored touchdowns during last night’s Super Bowl LIX. OVERALL TRENDSCompared to last year, we saw far more AI and […]
Top Retail Expert 2025
🎉 Grateful to be named a Top Retail Expert again in 2025. ❤️ It has been an honor to learn from, collaborate […]
AI Permeates Retail Processes
Does AI help retail CEOs sleep better at night? It just might, given how this innovation is so versatile, helping to boost […]
B2B Marketing in 2025
📣🛍 Which marketing trends will shake up retail in 2025? We’ve already started to see: 📅 Retail events come roaring back📱 Digital […]
5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Speak the Language of Retail Media
Is retail media jargon foreign to you, too? It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms. […]
On-Site vs. Off-Site Retail Media – VIDEO
Brands are following consumers along the shopper journey. They’re buying retail media ads to reach shoppers and influence their purchase decisions. 🎬 […]
Online vs. Offline Retail Media – VIDEO
📣🛍 Retail media helps brands follow consumers along their omnichannel journey. Yet many people think retail media strictly relates to digital ads. […]
Retail Media is on Fire! – VIDEO
Retail media is on fire! In this new video series, we’ll cover retail media basics then highlight leading players, top trends and […]
Media Becomes the Store
In part 2 of this 3-part series on 2024 Retail Strategy Trends, we examine how media is becoming the store. 🛍 To […]
Retail TECHonomics
Welcome to part 1 of the 3-part 2024 Retail Strategy Trends series. The first trend we’ll examine is retail TECHonomics. 💰 Years […]
AI in Retail – VIDEO
Why is AI everywhere in retail? 🎬 Watch this video to see which market factors (like margin pressures) have fuelled demand for […]
Thank you! Milestone video
🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]
Are Brands Ignoring the 50+ Crowd?
Are brands neglecting consumers aged 50+? 📈 According to Harvard University, just over 34% of the U.S. population is 50 or older […]
Private Label Power VIDEO
Private labels, private brands, store brands, owned brands … Whatever you call them, they’re soaring in popularity right now. 📈 In the […]
Private Label Gains Power
Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]
2024 Global Grocery Trends
What’s in store for grocery? Growth and agility. Notice how grocery retailers are investing in: 🍎 Boosting the top line with retail […]
Shopify SWOT Analysis 2024
Shopify empowers businesses to win in a digital economy. ❤️ Shopify loves entrepreneurs and has smashed barriers to entry so smaller sellers […]
Kroger SWOT Analysis 2024
Kroger stays true to its roots in service and innovation. The Cincinnati superstar is the largest traditional supermarket company in the U.S. […]