What’s happening in retail in Q4?
During the all-important 4th quarter, including Black Friday and Cyber Monday, the most popular sales associate has been AI.
What’s up:
🔺 AI as a holiday helper
🔺 Retail media’s AI makeover
🔺 Value shopping and deal seeking
🔺 Collaborations among major retail players
What’s down:
🔻 Consumer sentiment
🔻 Straying from a brand’s essence
Scroll through Q4’s top retail trends and you’ll notice AI overlaps most of these trends as retailers seek efficiency, growth and a superior customer experience.
What Q4 trends would you add?
Related:
Retail’s AI Evolution
OpenAI’s Retail Collaborations
Retail & Tech Giants Align 2025