Retail truly is a people business. So, it’s no wonder more retail stakeholders are prioritizing relationships – even amid 2025’s market uncertainty.
In recent years, retail marketing has shifted from written and video content to a more concerted effort to also invest in human interactions that resonate to sell at scale.
Think about it. We’re seeing more:
🛍️ Shoppable content across social media platforms
🎙️Conversational content like podcasts and interview videos
🎉 Global retail events (E.g. The Lead and RCC STORE 25 are coming up fast)
Content and community are fuelling connection across global retail.
For instance, brands and retailers are investing more in sports communities to drive growth by tapping into sports fans’ habits and social networks.
Getting more social seems far from a fleeting fad. As Top Retail Expert Torben Valsted put it best: “Bonding is the new branding.”
How else is retail marketing getting more social?
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Related:
Social Shopping Evolution
Social Commerce is the Future of Retail
5 Ways Marketing is Evolving & What It Means For Retail