2026 LinkedIn Cheat Sheet
Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]
Tag: content
What LinkedIn Wants: Best practices the algorithm rewards
Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]
CASE STUDY: B2B Thought Leadership for Growth Marketing Wins
BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]
How to Win on LinkedIn in 2026
📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]
Retail Marketing Gets Super Social
Retail truly is a people business. So, it’s no wonder more retail stakeholders are prioritizing relationships – even amid 2025’s market uncertainty. […]
B2B Marketing in 2025
📣🛍 Which marketing trends will shake up retail in 2025? We’ve already started to see: 📅 Retail events come roaring back📱 Digital […]
5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Thank you! Milestone video
🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]
Thank You!
Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]
Cost-Effective Marketing Practices
Make your marketing more affordable. Recent marketing layoffs and budget cuts have forced marketing teams around the world to do more with […]
Happy Small Business Week!
How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]
Retail Media is on Fire
#30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound […]
2023 Retail PEST Analysis Mid-Year Review
What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]
Look How Far Amazon Has Come
Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]
Look How Far Walmart Has Come
Look how far Walmart has come! Since 2020, Walmart has shown strategic agility by adapting to consumers’ needs, competitors’ moves and market […]
Latin America E-Commerce Explodes
Latin America’s e-commerce market is muy caliente. In this final post in a series on global e-commerce, we look at how e-commerce […]
Ingredients of a Strong B2B Infographic
Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]
Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]