Tag: content

December 12, 2021December 21, 2021Strategy

Shopify’s Pandemic Partnerships

Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed […]

December 5, 2021December 5, 2021Strategy

Instacart’s Pandemic Partnerships

Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery […]

October 18, 2021October 18, 2021Industry Research, Strategy, Tech

Ultra-Fast Food

10-minute grocery delivery? The market for instant home delivery is booming in […]

October 12, 2021October 12, 2021Strategy

Walmart’s Partnerships Boost Retail Power

Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, […]

August 23, 2021August 23, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications, Tools & resources

Meaty vs. Snackable B2B Content

How hungry is your audience? As most companies prepare for a busy […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market […]

April 6, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications, Tech, Uncategorized

Coronavirus Fuels Hiring in These 6 Sectors

Recession-proof sectors: Although we’re all affected by profound changes due to the […]

November 18, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Strategic Communications

Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) […]

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies […]

August 7, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Internal Communications, Leadership Communications, Marketing, Public Relations (PR), Small Business, Strategic Communications, Uncategorized

Strategic Content

Before you start drafting the content your next marketing campaign, make sure […]

June 3, 2019January 9, 2021*Lead Generation, Content Marketing, Industry Research, Marketing, Small Business, Social Media, Strategic Communications

Let’s get visual

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content […]

May 21, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience […]

October 16, 2018October 16, 2018*Lead Generation, Content Marketing, Marketing, Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your […]

May 10, 2017March 25, 2018Content Marketing, Marketing, Social Media, Strategic Communications

Break through the digital clutter …

April 23, 2017March 25, 2018Uncategorized

Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the […]

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion […]

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. […]