Tag: content
Coronavirus Fuels Hiring in These 6 Sectors
April 6, 2020
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among the most resilient sectors, 3 trends stand out: 1. BASICS: Essential goods and services are most in demand. 2. ONLINE: More consumption and work are going digital. 3. CONNECTION: Isolated in our silos, […]
B2B Marketing for Lead Generation
October 1, 2019
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Strategic Content
August 7, 2019
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.
Let’s get visual
June 3, 2019
Meaty vs. Snackable Content
May 29, 2019
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?
How to Create Irresistible B2B Content
May 21, 2019
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.
In-Demand Content
October 16, 2018
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
5 ways to generate B2B leads
May 23, 2017
Break through the digital clutter …
May 10, 2017
Honoured to speak at this event …
April 23, 2017
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.
On social media, be relatable
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).
1-Line Content Marketing Strategy
February 15, 2017
Most Popular Types of Content
February 15, 2017
99 Ways to Score a Marketing Touchdown
February 5, 2017
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]
Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]
Grow your business (with a 1-Page Marketing Plan)
January 3, 2017
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]
5 Essential B2B Marketing Tactics
October 31, 2016
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]
Proof the Freelance Revolution is Unstoppable
October 27, 2016
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]
8 Reasons Businesses Love Freelancers
October 27, 2016
The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]