E-commerce is getting more social.
More retailers and brands align their online marketing with consumers’ habits to reach them where they already spend time socializing.
According to a recent survey:
- 98% of respondents plan to make at least one purchase through social shopping
- 49% plan to watch livestreams in 2023
- 47% plan to use shopping features within a platform (Instagram Shops, Facebook Shops, TikTok Shop)
Connecting with online social networks and communities can help companies increase product discovery and decrease acquisition costs.
Have you tried any of these social shopping trends?
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