Skip to content
+1.416.460.0659lisa@lisagoller.com
  • LinkedIn
  • Twitter
Lisa Goller Marketing | B2B content for retail tech growth
Toggle menu
  • Home
  • About
  • Services
  • Blog
  • Contact

Category: Industry Research

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time […]

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]

January 31, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

How Retail Giants Compete

Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to […]

January 24, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends

Walmart 2021 Strategy Diamond

Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how […]

January 17, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Strategic Communications, Tech

Amazon 2021 Strategy Diamond

How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers […]

January 11, 2021January 31, 2024Change Management, CPG, Customer Experience, Industry Research, Leadership Communications, Retail, Tools & resources

2021 Retail PEST Analysis

What keeps CEOs up at night … Retail companies’ C-suite teams juggle staggering complexity and ambiguity as they navigate market factors like: […]

January 10, 2021January 10, 2021Change Management, Customer Experience, Industry Research, Retail, Social Media, Tech

Why Tech is Winning

Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index in 2020 proves it pays to be digitally-savvy. That’s because, […]

January 3, 2021January 9, 2021Change Management, CPG, Industry Research, Marketing, Retail, Tech

2021 Retail Tech Trends

In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to […]

December 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail

2020 Bestsellers

Which products sold well in 2020? Pants? No way. High heels? So silly. Baby Yoda tree toppers? Now you’re talkin’! According to […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]

November 15, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Retail, Tech

2020 Retail Partnerships

Look who’s hooking up … These 2020 retail partnerships reveal where retail is heading, retailers’ strategic priorities and which core competencies matter […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]

October 21, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Marketing, Retail, Tech

Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this […]

October 19, 2020January 9, 2021Case Studies, Change Management, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]

September 7, 2020January 9, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Global E-Commerce Boom

The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More […]

August 17, 2020August 4, 2024Customer Experience, Industry Research, Marketing, Private Label, Retail

Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]

July 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]

June 21, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Pandemic Bestsellers

Shopping habits shift: As we all know, panic in March led to out-of-stocks for items like flour, yeast and toilet paper as […]

Posts pagination

< 1 2 3 4 >

Categories

  • *Lead Generation
  • *Thought Leadership
  • AI
  • Brand
  • Case Studies
  • Change Management
  • Content Marketing
  • CPG
  • Crisis Communications
  • Customer Experience
  • Editing
  • Finance
  • HR Communications
  • Industry Research
  • Internal Communications
  • Leadership Communications
  • Marketing
  • Measurement
  • Private Label
  • Public Relations (PR)
  • Public Speaking
  • Retail
  • Retail Media
  • Retail Trends
  • Small Business
  • Social Media
  • Sports
  • Strategic Communications
  • Strategy
  • Tech
  • Tools & resources
  • Uncategorized
  • Websites
Lisa Goller Marketing | B2B content with smarts + sizzle | Site by Karere Inc