2021 Retail PEST Analysis

What keeps CEOs up at night …

Retail companies’ C-suite teams juggle staggering complexity and ambiguity as they navigate market factors like:

– Pandemic risks
– Tech upheaval
– Mass protests

As this 2021 PEST analysis shows, macro themes include:

1. CONSTANT CHANGE
Diverse market factors are all moving at once.

2. ACCELERATION
Many of these trends have emerged within the past five years; now companies and consumers are catching up.

3. AGILITY
It’s *the* key success factor for 2021.

What market factors would you add to your 2021 strategy?

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