2021 Retail PEST Analysis
January 11, 2021
What keeps CEOs up at night …
Retail companies’ C-suite teams juggle staggering complexity and ambiguity as they navigate market factors like:
– Pandemic risks
– Tech upheaval
– Mass protests
As this 2021 PEST analysis shows, macro themes include:
1. CONSTANT CHANGE
Diverse market factors are all moving at once.
Many of these trends have emerged within the past five years; now companies and consumers are catching up.
It’s *the* key success factor for 2021.
What market factors would you add to your 2021 strategy?