B2C – Lisa Goller Marketing | Strategy | Content

October 29, 2023February 28, 2025Retail, Strategy

Retail Revenue Drivers for 2024 Growth

Topline growth protects retail margins. In 2024, more retail companies will sell to both B2C and B2B markets to diversify their revenue […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

June 14, 2022August 4, 2024Finance, Retail, Retail Trends

Retail Revenue Drivers

It’s time to grow the top line. As profitability pressures and retail costs mount, retailers and brands are getting creative at how […]

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Types of content marketing to create for thought leadership and lead generation

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

October 16, 2018October 16, 2018*Lead Generation, Content Marketing, Marketing, Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

May 4, 2016May 30, 2019Content Marketing, CPG, Industry Research, Retail, Small Business, Strategic Communications

Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]

March 3, 2015May 30, 2019Customer Experience, Marketing, Strategic Communications

The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]