The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth.

What’s the best way to make customers happy in the first place? Give them value.

In every single communication – written or verbal – tell your customers and prospects how you add value. This means sharing “what’s in it for them,” namely why they should buy from you and keep coming back. Specify how you add useful solutions that relieve customers’ pain points.

Share how your company adds value

If you sell to a B2B audience, show your target how you will help your customers succeed by meeting their business objectives, including:

  • Cost savings
  • Greater efficiency
  • Excellent service quality
  • Shorter sales cycle
  • Memorable branding
  • Access to new markets
  • Superior customer satisfaction
  • Reduced risk and uncertainty
  • Ability to get the job done

If you sell to a B2C audience, show your customers how you offer unique value that meets their needs, including:

  • Simplicity
  • Reliability
  • Speedy service
  • Prestige and status
  • Sense of belonging
  • Confidence
  • Positive surprises
  • Attractive design
  • Convenience

Remember: Customers don’t necessarily want a product or service – they want the benefits of what your product or service will do for them. Start by understanding their pain points and how you can make them happy in a way that outweighs the cost.

How does your business add value?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at

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