Tag: emotion
Whole-Brain Content
November 18, 2019
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?
Trump’s Winning Marketing Strategy: Rage Against the Machine
November 9, 2016
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]
7 Secrets of Successful Speeches
March 10, 2015
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, employees or investors, presenting with poise will help you grip your audience and feel confident. To prepare a powerful presentation, use these tips: Show your passion: What aspect of your topic makes you […]
A (Canadian) Branding Exercise
July 1, 2014
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and can build value. In honour of Canada Day, we’ll examine a patriotic brand, Molson Canadian beer. Molson Canadian stands out from all the other domestic and foreign beer brands by relying on its […]