Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So let’s end the year by reviewing the top 5 strategic communication tips that will help your brand stand out and look good by demonstrating its value.

Build these 5 best practices into your strategic marketing and communication plan for 2015:

1. Be strategic

Know your target market, your competition and your unique value. Only by aligning what customers want with what makes you different will you break through the clutter.

2. Be nerdy

You’re brimming with brilliance, so share your knowledge with your target market. Without overtly promoting yourself, help them solve their pain points by sharing your ideas through white papers, magazine articles, LinkedIn groups, blogging and SlideShare.

3. Be resourceful

Journalists are hungry for credible, insights for their articles. Be a source for your industry and respond promptly to the media. Start with the online service Help a Reporter Out (HARO) to get your brand noticed.

4. Be helpful

Whether you’re targeting prospects or the media, avoid the “hard sell.” Instead, be their hero by sharing specific, relevant information the customer or reporter can use, such as survey results or practical tips from articles you wrote or presentations you delivered.

5. Be real

Even if you sell to a conservative B2B market, you’re still selling to humans. So, lose the corporate jargon, sprinkle in emotion and tell stories about how you help real people.

So toot your brand’s horn with confidence to get in the spotlight  by using these best practices. All the best to you and your company this holiday season!

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at

Related articles:
Strategic Communications 101
7 Ways to Block Your Rivals’ Shots
Case Study: Break Through the Clutter