Tag: goals

Plan Your Content, Crush Your Competitors

The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]

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Spring Cleaning for Strategic Communications

Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, tap into your inner Molly Maid to make your communications sparkle and shine – and achieve your business goals. For a strategic spring cleaning of your communications, consider these 10 things: Strategy: What […]

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Be a Content Marketing Rock Star

Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content marketing best practices can help you achieve all these goals. Content includes any communication your organization shares, including articles, blog posts, e-books and videos. According to the Content Marketing Institute, 93% of B2B […]

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Bulletproof Your Communications Strategy

In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas of your communications require greater strength, clarity or efficiency? Use the following questions to assess how well your communications strategy functions under pressure: Target: Who is your primary customer? Priorities: How do your […]

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Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]

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Leadership Lessons from Sochi

Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is more than words — it’s about positive attitudes and actions, too. For success in business, apply these lessons from Canada’s heroes in Sochi: Give others the glory: Calgary speedskater Gilmore Junio set aside […]

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Recipe for a Strategic Communications Plan

A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results you want. Key ingredients of a communications plan: Executive summary: Write this section last and limit it to one page. Communication process description: Provide information to help decision makers who are not trained […]

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