Tag: influence
Ladies Who Launch
March 7, 2021
Women make their mark in business. In time for International Women’s Day, let’s celebrate women-owned businesses — and their growing influence. Notable trends: – 82% of female business owners are Gen X or Boomers – Their top industries (health, beauty & fitness), are in-demand in retail right now – Diversity reigns, as half of these […]
Stand Out By Sharing Fresh Insights
July 28, 2015
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]
36 ways to feed the insatiable marketing beast
May 26, 2015
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]
The Most Cost-Effective Marketing Tactic
April 28, 2015
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]
Build a Brilliant Business Blog
January 21, 2014
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]
Pinpoint Your Target Audience
October 8, 2013
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick an audience you can relate to. Choose and audience you understand and admire — then tailor your product to their pain points. 2. Consider long-term potential. Among customers that will adopt early, which […]