Tag: measure

Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

Video’s Killing It as a Marketing Star
August 19, 2015
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]

36 ways to feed the insatiable marketing beast
May 26, 2015
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]
Boost Your Website Traffic: 10 Tips
February 3, 2015
The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To give your company greater visibility on the information highway, and increase leads and sales, you need to attract more traffic to your website. Consistently attracting more website visitors gives you a larger pool […]
Measure Your Marketing Muscle
December 2, 2014
Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns is one thing and making sure they move your business forward is another. For lasting success, measure your content marketing efforts and link them to your desired business results. Look beyond vanity metrics, […]
Create a Competitive Content Strategy
September 30, 2014
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]
Recipe for a Strategic Communications Plan
October 1, 2013
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results you want. Key ingredients of a communications plan: Executive summary: Write this section last and limit it to one page. Communication process description: Provide information to help decision makers who are not trained […]
Objective Clarifier Tool
September 5, 2013
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear objectives. Use these questions to create results-oriented communications: Briefly describe the business challenge/opportunity What does success look like? List your corporate objectives (e.g. vision, strategic objectives) List your communication objectives (ensure they are […]