Amazon is Perfectly Positioned for a Pandemic
April 7, 2020
It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment.
Key trends driving Amazon’s dominance right now:
1. GREATER CONTROL
Vertical integration has given Amazon greater control of its supply chain processes, efficiencies and profitability.
2. DESIRABLE BENEFITS
More consumers (and businesses) are turning to Amazon for its combination of value, convenience and speed. Prime membership now looks more appealing due to its faster service.
3. RICH DATA
With more consumers migrating online, Amazon can access deeper insights, and refine its customer experience to fuel sales, loyalty and a competitive advantage (now and beyond 2020).
Have you used Amazon more since the pandemic began?