Tag: Amazon
Jeff Bezos’ Retail Legacy
July 4, 2021
Jeff Bezos changed retail forever. By catering to us like royalty with tech-driven convenience and efficiency, Amazon’s founder: ⭐️ Raised industry standards⭐️ Elevated consumer expectations⭐️ Influenced global retail’s digital backbone (Plus, Amazon helped me snag a John McEnroe t-shirt & matching infant onesie as gifts; I won Christmas 2010!) Even as Bezos exits the CEO […]
Virtual Try-Ons: Try Before You Buy
April 25, 2021
Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in virtual try-ons that superimpose products on our bodies. Virtual try-ons modernize marketing across retail categories, as consumers now expect: Digital convenience; Personalized experiences; and Tantalizing, highly-visual marketing From blonde highlights to bling, here’s […]
COVID-19’s Retail Legacy
March 14, 2021
What. A. Year. Let’s look at COVID-19’s profound influence on global reatil over the past 12 months, including 5 mega-trends. OVERALL THEMES: 1. WOW!So much has changed in so little time. 2. STORES ARE RESILIENTBrick-and-mortar stores faced capacity constraints yet their appeal is inextinguishable. 3. TECH IS UNSTOPPABLEAutomating traditional retail processes has made the industry […]
How Retail Giants Compete
January 31, 2021
Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to earn lucrative consumer loyalty. For instance: – Amazon’s tech mastery delights consumers– Walmart’s low-cost leadership saves shoppers money– Both want to wow young, urban adults with e-commerce In addition: Walmart’s supplier diversity efforts […]
Amazon 2021 Strategy Diamond
January 17, 2021
How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers and spooks rivals. For instance: CONSUMERS save time & money from unmatched tech efficiencies SUPPLY CHAIN PARTNERS gain resources that fuel growth & agility🥊 RIVALS had to react to an October Prime Day, […]
2021 Retail Tech Trends
January 3, 2021
In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to social connection. This year, we can expect the entire e-commerce infrastructure to mature with tech innovations like: Livestreaming E-grocery evolution Autonomous vehicles What other retail tech trends will influence the supply chain in […]
2021 Retail Strategy Trends
December 13, 2020
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new year, as retailers and brands: – Fuel sales and consumer excitement– Cut inefficiencies– Gain lucrative new strengths See related infographics on:– 2020 Retail Partnerships– 2020 Retail PEST Analysis– Social Commerce is the Future […]
2020 Retail Partnerships
November 15, 2020
Look who’s hooking up … These 2020 retail partnerships reveal where retail is heading, retailers’ strategic priorities and which core competencies matter to delight consumers. Overarching themes: 1. Speedy delivery 2. Tech innovation 3. Omnichannel options Most importantly, these partnerships prove collaboration is essential, as a company can’t manage this year’s retail upheaval all on […]
Social Commerce is the Future of Retail
November 1, 2020
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and e-commerce to make shopping more exciting and interactive. Already pervasive and popular in China, social commerce is taking off in North America by bringing the mall to popular social platforms during the pandemic. […]
Walmart SWOT Analysis (Q4)
October 21, 2020
Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this year’s pandemic. Additional recent moves to adapt to the times include: Diversity: A commitment to ensure its workforce and suppliers reflect the people in the communities Walmart serves Domestic partners: Walmart has launched […]
Amazon SWOT Analysis (Q4)
October 19, 2020
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded to market pressures, including changes that directly address specific weaknesses and threats. Additional overarching patterns I see are: Building brand trust (beyond anti-counterfeit measures), ranging from humanizing the brand for a softer corporate […]
Why Small is BIG in 2020
October 16, 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what they want. Their relationships are mutually-beneficial … To stay competitive and solvent in a pandemic, small suppliers need an online presence, which they can achieve through retailers’ robust e-commerce and logistics infrastructure. As […]
Global E-Commerce Boom
September 7, 2020
The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More consumers now rely on online shopping for convenience, safety and time savings. Retailers and CPG brands invest in e-commerce (as well as tech and logistics partnerships) to overcome store closures and consumer reticence […]
Amazon Gets Intimate
August 9, 2020
Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is the best date ever. Think about it, people: they’re seductive ninjas, subtly applying the 5 Love Languages (Gifts! Movies! Dinner!) to make us swoon. (Personally, I can’t wait until I can say, “Alexa, […]
2020 Retail Trends
July 27, 2020
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some ways traditional sales seasons and retail strategies could change this year. Key success factors include: PROCESS IMPROVEMENTS:Prompt, reliable delivery and in-stock merchandise could make consumers more forgiving and loyal. (Advantage: Amazon) PHYSICAL STORES:BOPIS […]
Amazon’s Path to Post-Pandemic Prosperity
June 28, 2020
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping spree to secure its retail tech supremacy and customer-centric continuous improvement to position the company to thrive now and after COVID-19. These investments show Amazon’s priorities range from delivering short-term consumer benefits to […]
E-Commerce Gets Spicy!
June 15, 2020
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for its collaboration with the launch of Facebook Shops, a social commerce platform that merges social media and shopping. WHY NOW? Now is the *perfect* time for these alliances because: Many consumers remain homebound […]
2020 Retail Rumble
May 26, 2020
Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting market complexity, including economic and technological upheaval amid the coronavirus crisis. In this third and final piece in a series, we compare Walmart and Amazon’s enduring and pandemic-specific strategies to spot market opportunities […]
Is Walmart winning?
May 19, 2020
2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The retailer boasts thousands of stores, robust e-grocery and enticing everyday low prices. Also, it’s not humanly possible to leave a Walmart store without spending at least $100. Is that enough to win in […]
Is Amazon Pandemic-Proof?
May 10, 2020
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted department store Neiman Marcus to file for bankruptcy last week – Shuttered storefronts and, earlier this year, Walgreens, Forever 21 and Sears had already closed several stores By contrast, Amazon is booming. Jeff […]