2022 Retail PEST Analysis

What factors will influence retail strategy this year?

Overarching themes in this year’s PEST analysis include:

  • Global systemic restructuring: Supply chains, infrastructure and workforces are getting overhauled
  • Tech is non-negotiable: From solopreneur suppliers to retail giants, companies will adopt innovations to stay competitive and productive
  • Great CXpectations: Consumers’ high standards mean retailers and brands now need better, faster and more ethical practices

Adapting to Covid-19 variants, domestic sourcing and mesmerizing digital marketing will also affect companies and consumers this year.

What trends would you add?

Porter’s 5 Forces – Retail 2021
2021 Retail Risks