Change ManagementCPGCustomer ExperienceIndustry ResearchMarketingRetailTech

Revisiting Retail’s Revolution

What keeps retail CEOs up at night …

Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market conditions.

Additional factors:

POLITICAL
– International travel restrictions shift
– U.S. infrastructure bill could help companies & consumers
– CDC relaxes mask guidelines for fully vaccinated Americans

ECONOMIC
– Prices rise for products & raw materials
– Retail & travel industries are picking up
– Disruptions like port congestion limit product availability

SOCIAL
– Communities matter (buy local + global online groups)
– Public scrutiny of worker safety and pay
– More supplier diversity

TECHNOLOGICAL
– Tech & logistics partnerships for e-commerce success
– E-commerce boosts access to global markets
– Cybersecurity is an urgent priority

OVERALL
Hope for retail’s resurgence, as stores reopen and e-commerce evolves worldwide.

What would you add?

Related
2021 Retail Strategy Trends
2021 Retail Tech Trends

Leave a Reply

Your email address will not be published. Required fields are marked *