Author: Lisa Goller

July 28, 2026July 28, 2026*Thought Leadership, Community, Marketing, Retail, Strategy

THANK YOU! 5000 followers

🎉 5000 LinkedIn followers, baby! (Not too shabby for an introvert.) https://youtube.com/shorts/9QUsAYh4-jI?si=jDz_gz0V6vB5VikD 🤖 Special shoutout to the bots for putting me over […]

July 21, 2026July 28, 2026Change Management, CPG, Retail, Retail Trends, Strategy

How US Tariffs on Canada Affect You

Tariff threats boomerang back. Despite playing so well together as co-hosts for FIFA World Cup 2026, the US threatened Canada with new […]

July 14, 2026July 14, 2026AI, Change Management, Industry Research, Retail, Retail Media, Retail Trends, Strategy, Tech

The State of Retail – 2026 Retail PEST Analysis Mid-Year Check

Which powerful forces are shaping retail in 2026? Let’s revisit my 2026 Retail PEST Analysis from the beginning of the year to […]

July 9, 2026July 9, 2026AI, Brand, Case Studies, Content Marketing, Marketing, Public Relations (PR), Strategy

CASE STUDY: Media Coverage for Brand Trust on AI Platforms & Search

BUSINESS ISSUE:An AI client hired me to prepare a press release announcing a new strategic partnership. The Head of Marketing hired me […]

July 9, 2026July 9, 2026AI, Case Studies, Content Marketing, Marketing, Retail, Strategy

CASE STUDY: B2B Thought Leadership for Growth Marketing Wins

BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]

July 1, 2026July 23, 2026AI, Community, Retail, Sports

Happy Canada Day, hosers!

Happy Canada Day, hosers! ❤️ From waterfalls just outside Vancouver to Mont-Tremblant’s slopes and PEI’s picturesque shores, we have so much to […]

June 29, 2026July 9, 2026*Thought Leadership, Case Studies, Leadership Communications, Marketing, Retail, Strategic Communications, Strategy, Tech

CASE STUDY: B2B Launch Success + Thought Leadership Program

Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]

June 23, 2026July 9, 2026Change Management, Retail, Retail Trends, Sports, Strategy

What Just Changed in Retail?

What rocked retail this quarter? A few retail signals dominated and I break down 2 of them in this video. For the […]

June 21, 2026June 24, 2026Retail, Retail Media, Sports

Soccer changed Dad’s life and ours

⚽ Since the World Cup kicked off, my late dad has been on my mind more than usual ahead of Father’s Day. […]

June 16, 2026July 23, 2026AI, Change Management, CPG, Retail, Retail Media, Retail Trends, Sports, Strategy

Retail Signals – Quarterly Executive Briefing

What happened in retail in Q2? What’s up: 🔺 Sports euphoria as commerce fuel🔺 Inflationary pressure due to war🔺 Amazon’s grocery moves🔺 […]

June 4, 2026July 9, 2026Community, Retail, Retail Media, Sports

Game Time 2026: How Sports Energize Retail

Historic week coming up for sports – and retail. FIFA World Cup 26 starts on June 11 and it will feature: ⚽ […]

June 1, 2026July 28, 2026*Lead Generation, *Thought Leadership, AI, Change Management, Community, Content Marketing, Leadership Communications, Marketing, Social Media, Strategic Communications

2026 LinkedIn Cheat Sheet

Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]

May 29, 2026July 9, 2026AI, Change Management, Community, Retail, Retail Media, Strategy, Tech

AI-Driven Retail Brings Us Together

Last night’s inaugural AI in Retail (AiR) Meetup at Toronto Tech Week, hosted by RETHINK Retail, was a celebration of an exciting […]

May 27, 2026June 17, 2026AI, Change Management, Marketing, Retail, Retail Trends, Strategy, Tech

OpenAI is a Retail Superconnector

OpenAI plays well with others. Just look at how many powerhouse retailers, brands and retail platforms are collaborating with the AI icon. […]

May 20, 2026July 28, 2026*Lead Generation, AI, Change Management, Community, Content Marketing, Marketing, Social Media, Strategic Communications, Strategy

What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]

May 14, 2026July 28, 2026AI, Case Studies, Community, Content Marketing, Leadership Communications, Marketing, Measurement, Retail, Retail Media, Social Media, Strategic Communications, Strategy

CASE STUDY – Community Management & Engagement Leadership

BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]

May 11, 2026July 9, 2026AI, Community, Marketing, Retail, Retail Media

Join us at the AI in Retail event in Toronto

🎉 The AI in Retail party heads north. Excited to attend RETHINK Retail’s AI in Retail Meetup at Toronto Tech Week. Thank […]

April 23, 2026July 10, 2026*Lead Generation, *Thought Leadership, Marketing, Social Media, Strategy

How to Win on LinkedIn in 2026

📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]

April 15, 2026July 9, 2026AI, Change Management, CPG, Finance, Private Label, Retail, Retail Media, Retail Trends, Strategy

Why Finance is Driving Retail Strategy

Finance is driving retail strategy. For years, global retailers and brands have had to adapt their business strategy to jolts like: 🔸 […]

April 7, 2026May 7, 2026*Lead Generation, AI, Brand, Change Management, CPG, Marketing, Retail, Strategy

Build Brand Trust in the Age of AI

Brand trust fuels growth. In any relationship, trust is vital but in retail, it’s a competitive advantage. Yet, brand trust is at […]