CASE STUDY: Media Coverage for Brand Trust on AI Platforms & Search

By Lisa GollerAI, Brand, Case Studies, Content Marketing, Marketing, Public Relations (PR), Strategy

BUSINESS ISSUE:

An AI client hired me to prepare a press release announcing a new strategic partnership. The Head of Marketing hired me as a marketing consultant for strategic communications in public relations.


APPROACH:

✅ Audited the client’s press releases and media coverage spanning 3 years.
✅ Identified patterns, strengths and opportunities for improvement across the media relations portfolio.
✅ Prepared a high-impact press release that aligned with PR best practices and editors’ strict expectations based on my PR work experience.*


RESULTS:

⭐40% more media coverage, which immediately generated inbound leads.
⭐ Tier 1 media coverage included Bloomberg, as well as popular trade media, which delighted the CEO.
⭐ Media coverage helps with brand awareness, brand trust and visibility through SEO, AEO and GEO to help the client get found across search and, increasingly, AI platforms.
⭐ The client quickly hired me to lead their highest priority marketing projects


*10+ YEARS OF MEDIA COVERAGE

My work (for my clients or my own company) has appeared in:

Business Insider
Chain Store Age
CPG Matters
Daily DOOH
Digital Commerce 360
Entrepreneur
European Supermarket Magazine
Forbes
Inc.
MarTech Cube
Mass Market Retailer
Multichannel Merchant
Path 2 Purchase Institute
Private Brands
Progressive Grocer
Retail Customer Experience
Retail Dive
Retail TouchPoints
RetailWire
The Robin Report
The Shelby Report
SmartBrief
Smart Insights
Store Brands
Supermarket News
The Verge
WWD
Yahoo Finance & more

Do you need help with PR and media coverage to build brand awareness, credibility and trust across AI platforms?

Connect with me to see if I am (or someone in my network is) a good fit for your team’s needs.

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