Tag: benefits
Win Big and Fast: 5 Strategic Sales Tips
August 3, 2016
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a major new business deal could be the most exhilarating thing to happen to your company. Business development wins can give your company bigger accounts, new direction and greater credibility – and effective sales […]
Prove You’re a B2B Superhero
September 14, 2015
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]
Video’s Killing It as a Marketing Star
August 19, 2015
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]
The #1 Way to Make Your Customers Happy
March 3, 2015
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth. What’s the best way to make customers happy in the first place? Give them value. In every single communication – written or verbal – tell your customers and […]
Social Media for a Media-Shy Company
June 17, 2014
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]
Case Study: Measuring Marketing Success
January 28, 2014
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure the performance of three potentially lucrative email campaigns. Approach To understand the client’s process, I analyzed the three campaigns and considered: Who received each email? What is the call to action? Did the […]
Case Study: Extreme Email Makeover
November 5, 2013
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal for years. Approach: To understand the client’s strategy, I analyzed 20 sample emails and considered: If I received this email, would I even open it? Is it clear? Do I understand why I […]
7 Tips for Strategic Copy
September 3, 2013
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep your objective or call to action clear Emphasize your benefits Answer the 5 Ws (who, what, where, when, why) … and how Use simple keywords and short, clear sentences Limit the number of […]