Tag: benefits

Win Big and Fast: 5 Strategic Sales Tips
August 3, 2016
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a major new business deal could be the most exhilarating thing to happen to your company. Business development wins can give your company bigger accounts, new direction and greater credibility – and effective sales […]

Video’s Killing It as a Marketing Star
August 19, 2015
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]
The #1 Way to Make Your Customers Happy
March 3, 2015
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth. What’s the best way to make customers happy in the first place? Give them value. In every single communication – written or verbal – tell your customers and […]
Social Media for a Media-Shy Company
June 17, 2014
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]
Case Study: Extreme Email Makeover
November 5, 2013
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal for years. Approach: To understand the client’s strategy, I analyzed 20 sample emails and considered: If I received this email, would I even open it? Is it clear? Do I understand why I […]