Win Big and Fast: 5 Strategic Sales Tips
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]
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Prove You’re a B2B Superhero
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]
Video’s Killing It as a Marketing Star
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]