To create copy that gets results, use these tips:
- Focus on your audience: what do they want?
- Make your point up-front
- Keep your objective or call to action clear
- Emphasize your benefits
- Answer the 5 Ws (who, what, where, when, why) … and how
- Use simple keywords and short, clear sentences
- Limit the number of messages per communication (I recommend 3 or fewer)
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com
