7 Tips for Strategic Copy

To create copy that gets results, use these tips:

  1. Focus on your audience: what do they want?
  2. Make your point up-front
  3. Keep your objective or call to action clear
  4. Emphasize your benefits
  5. Answer the 5 Ws (who, what, where, when, why) … and how
  6. Use simple keywords and short, clear sentences
  7. Limit the number of messages per communication (I recommend 3 or fewer)

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com

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