Tag: Instagram

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and e-commerce to make shopping more exciting and interactive. Already pervasive and popular in China, social commerce is taking off in North America by bringing the mall to popular social platforms during the pandemic. […]

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Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]

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Rock Stars of Content Marketing

Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content  — have ignited the brand’s popularity and global dominance. In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own […]

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Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]

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