#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs
Consumers are the heart of retail media.
Savvy, empowered and increasingly mobile, consumers can shop from anywhere.
Now retailers, brands, agencies and tech providers are racing to keep up with today’s shopper.
These stakeholder groups are racing to build a relevant, shoppable presence wherever consumers spend their time and money, including:
🛍 On e-commerce sites
🛍 In physical stores
🛍 On social media
Catering to consumers’ evolving needs helps retail media stakeholders:
📈 Drive revenue growth
💰 Protect margins from inflation
😍 Stay agile, relevant and in-demand
What would you add?
Keep coming back next week as we look at companies demonstrating leadership in retail media.
Related:
Retail Revenue Drivers
Inflation Changes Consumer Habits
____________________
30 Days of Retail Media series by Lisa Goller, Founder, Lisa Goller Marketing
RETAIL MEDIA FUNDAMENTALS
Day 1: Retail Media is On Fire
Video: Why Retail Media is On Fire
Day 2: Online vs. Offline Retail Media
Video: What’s the Difference Between Online vs. Offline Retail Media?
Day 3: On-Site vs. Off-Site Retail Media
Video: The Difference Between On-Site vs. Off-Site Retail Media
Day 4: Endemic vs. Non-Endemic Brands in Retail Media
Video: Endemic vs. Non-Endemic Brands
Day 5: Retail Media Glossary
Video: Speaking the Language of Retail Media
RETAIL MEDIA STAKEHOLDER GROUPS
Day 6: Retail Media Stakeholders
Day 7: Retailers’ Retail Media Needs
Day 8: Brands’ Retail Media Needs
Day 9: Tech Providers’ Retail Media Needs
Day 10: Consumers’ Retail Media Needs
Day 11: Retail Media Leaders – Retailers
Day 12: Retail Media Leaders – Brands
Day 13: Retail Media Leaders – Tech Providers
RETAIL MEDIA TRENDS
Day 14: Retail Media Fuels Global Growth
Day 15: Retail Media Reveals Marketing Silos
Day 16: Retail Media Sparks Restructuring
Day 17: Retail Media Sparks Retailer-Brand Collaboration
Day 18: Ad Buying & Selling Evolve With Retail Media
Day 19: Retail Media Goes Full Funnel
Day 20: Retail Media is All About the Data
Day 21: Retail Media Metrics
Day 22: Stores Evolve With Retail Media
Day 23: Why Grocery is a Retail Media Magnet
Day 24: CTV Shakes Up Retail Media
RETAIL MEDIA STRATEGY
Day 25: Retail Media Risks
Day 26: Retail Media Key Success Factors
Day 27: Retail Media Partnership Trends
Day 28: Retail Media PEST Analysis
Day 29: Who Has Retail Media Power?
Day 30: Retail Media – Looking Ahead